2026

The Social Cost of Splitting a Bill

The Social Cost of Splitting a Bill

Role:

Product Designer

Team:

1 Product Designer

Timeline:

One Week

Skills:

UX Research & Design

Prototyping & UX Writing

Overview

How do you ask people for money without making it awkward?

How do you ask people for money without making it awkward?

Friends split bills. Colleagues contribute to events. Families pool money for celebrations and trips. But once multiple people are involved, someone has to calculate each share, track payments, send account details, and follow up with anyone who hasn’t paid.

For my Kobo design assessment, I explored how to remove that coordination from the group without making shared payments feel impersonal.
I designed Split, an expense feature within Kobo that lets users create shared expenses, invite participants, calculate contributions, collect payments, track progress, and send considerate reminders.

The idea was simple: money between people is social, not just transactional. Every part of the experience was designed around that principle.

The Problem

What happens after everyone agrees to split the bill?

What happens after everyone agrees to split the bill?

When a group shares an expense, one person often becomes responsible for everything that happens after the decision to split it.
They calculate what everyone owes, share payment details, track contributions, and follow up with anyone who has not paid.

A typical expense can quickly move between:

Whatsapp

Calculator

Whatsapp

Bank App

Notes App

Whatsapp

Calculator

Whatsapp

Bank App

Notes App

The organiser is left holding the expense together across multiple tools.

This creates two connected problems.

Coordination: There is no single place to create the expense, assign contributions, collect payments, and see what remains outstanding.

Communication: Getting people to pay requires repeated messages and reminders. A simple financial task can quickly become a series of personal conversations.

Research

Researching how people manage shared expenses

Researching how people manage shared expenses

I combined secondary research with behavioural observation to understand how people coordinate shared expenses, request money, and keep track of contributions. A consistent pattern emerged: the major challenge was coordinating people.

Research Insights 01

Accountability needs visibility

Research Insights 01

Accountability needs visibility

Research Insights 02

Reminders should reduce friction

Research Insights 02

Reminders should reduce friction

Research revealed two principles that shaped the experience: organisers need complete visibility to manage a shared expense, while participants only need visibility into their own contribution, and reminders should make payment follow-ups easier without creating unnecessary social friction.

The Opportunity

bringing shared expenses into one experience

bringing shared expenses into one experience

The opportunity was to bring the coordination, visibility, and collection of shared expenses into the same experience, taking the work of keeping everyone aligned out of scattered conversations and tools.

Moves money between people
Organise contributions in one place
Handles payments
Track progress across the group
Supports sending and receiving money
Collect payments without switching between tools
Moves money between people
Organise contributions in one place
Handles payments
Track progress across the group
Supports sending and receiving money
Collect payments without switching between tools
Moves money between people
Organise contributions in one place
Handles payments
Track progress across the group
Supports sending and receiving money
Collect payments without switching between tools

Competitive Landscape

Existing products handle payments, but leave the coordination to users

Existing products handle payments, but leave the coordination to users

After designing the core flows, I revisited products that approach shared money from different directions. Each solves a different part of the experience, from peer-to-peer payments to expense tracking, but they draw the product boundary in different places.

Venmo
Social payments
Fast peer-to-peer transfers
Shared expenses remain centred on individuals.
Cashapp
Financial ecosystem
Personal finance and payments
Group expense management is limited.
Splitwise
Expense tracking
Balances and accountability
Payment often happens outside the experience.
Venmo
Social payments
Fast peer-to-peer transfers
Shared expenses remain centred on individuals.
Cashapp
Financial ecosystem
Personal finance and payments
Group expense management is limited.
Splitwise
Expense tracking
Balances and accountability
Payment often happens outside the experience.
Venmo
Social payments
Fast peer-to-peer transfers
Shared expenses remain centred on individuals.
Cashapp
Financial ecosystem
Personal finance and payments
Group expense management is limited.
Splitwise
Expense tracking
Balances and accountability
Payment often happens outside the experience.

Across the three products, I found that payments, tracking, and communication are handled as separate parts of the experience, leaving users to move between tools to calculate contributions, settle balances, and follow up on outstanding payments. This reinforced the direction for Split: make the shared expense the centre of the experience, bringing expense creation, contribution assignment, payment collection, progress tracking, and follow-up into one flow.

Users' pain points

Understanding Their Pain Points

Understanding Their Pain Points

Shared expenses create different pressures for the person organising the payment and the people contributing to it. The organiser needs to know who owes what, who has paid, and who still needs a reminder. Participants need a clear view of their contribution, a straightforward way to pay, and room to make partial payments when necessary.

What do I owe?

Participants need a clear view of their contribution without calculating it themselves.

What do I owe?

Participants need a clear view of their contribution without calculating it themselves.

Who has paid?

Organisers need one reliable view of payment progress, including partial and outstanding contributions.

Who has paid?

Organisers need one reliable view of payment progress, including partial and outstanding contributions.

How do I follow up?

Organisers need a way to remind participants without turning payment collection into an uncomfortable conversation.

How do I follow up?

Organisers need a way to remind participants without turning payment collection into an uncomfortable conversation.

The Solution

How should a shared expense work from start to finish?

How should a shared expense work from start to finish?

I designed Split as a dedicated space within Kobo for creating, managing, and settling group expenses.

A host creates the expense, sets the amount, selects participants, and sends invitations. Kobo calculates each person’s share, with the option
to adjust contributions for uneven splits.

Mobile split-invite card for a girls’ trip, showing the trip category, participant avatars, creator name, and blue ‘Accept Invite’ button.

Participants can view and pay their share through Kobo Wallet, debit card, bank transfer, or USSD. The host can track payments, including partial and outstanding contributions, from one place. When payments are overdue, the host can send a reminder generated from the payment status, removing the need to write another message.


Splits flow 01

Create

Splits flow 01

Create

Splits flow 02

Invite

Splits flow 02

Invite

Splits flow 03

Share

Splits flow 03

Share

Splits flow 04

Pay & Track

Splits flow 04

Pay & Track

Splits flow 05

Complete

Splits flow 05

Complete

The flow keeps the expense, payments, progress, and communication
together, giving both the organiser and participants a clear view of what
is owed and what has been paid.

Core flows

Create a shared
expense in seconds.

Create a shared expense in seconds.

Set up the expense, define
the amount, and invite participants.

Set up the expense, define the amount, and invite participants.

Share a link with
anyone not on Kobo.

Share an invite link so participants can
create a Kobo account and join the expense.

Stay on top of
every contribution.

Monitor payment progress and follow up
with participants through WhatsApp or SMS.

Stay informed as
payments come in.

Receive updates whenever someone pays,
accepts an invitation, or completes their contribution.

Design Decisions

I designed for the relationship behind the transaction

I designed for the relationship behind the transaction

Each decision balanced the financial task with the relationship between the people involved.

Equal split by default

Kobo calculates equal contributions as soon as participants are added, with the option to adjust individual amounts.

AI-generated reminders

Hosts can generate, preview, and send
reminders without writing each message
from scratch.

Give participants context
before they join.

They can see the expense, group size,
total amount, and individual share upfront.

They can see the expense, group size,
total amount, and individual share upfront.

Wallet-first payment

Kobo Wallet is the recommended payment
method, with the rest as alternatives.

What I learned

Designing shared money meant designing for shared relationships

Designing shared money meant designing for shared relationships

I began the project thinking shared expenses were primarily a payment problem. As I explored how people organise, contribute, and follow up on group expenses, it became clear that the greater challenge was coordinating people.
That shift shaped every design decision, from payment visibility to reminder design, and reinforced a simple principle: products that handle shared money should support the relationships behind the transaction as carefully as they support the transaction itself.

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